This data is extremely useful, and it can help in numerous ways. When getting a custom design, you can use the user data to make sure that your site will be compatible with your audience. If most of your users does not have Flash support, then you should avoid adding flash element in your site. If most of your users are on 1280 screen resolutions, then make sure that your design is compatible with that resolution or smaller.
It also shows you what percentage of your visitors came from each of these sources. Google analytics gives you the breakdown of each of these categories. If it is the search engine category, then it shows you which search engine got you the most traffic, google, yahoo, bing etc.
The breakdown of referral sources show you which sites you need to work with the most. If your top referral source is twitter, then you need to have exclusive twitter content to make your twitter audience feel special. If your top referral source is an external website, then you might want to consider having a partnership with that website (link exchanges or something else).
By seeing the user interactivity, you can work your content around your users. By seeing the answers to the questions above, you can focus on the strategies that work for your site and eliminate the strategies that don’t work.
Currently, Google is offering a Universal Access account, which is in beta and comes with extra features and a classic analytics account. Feel free to choose either of them. Even if you choose classic analytics, you will be upgraded to new features once they come out of beta.
Step 4: Now you will be presented with Google Analytics tracking code. Copy this tracking code because you will need to enter it in your WordPress site.
Leave the analytics browser tab open as you will need to revisit it, once you have installed the code on your WordPress site.
Once you have installed Google Analytics on your site, you can go back to the screen from Step 4 and click Save.
You can now click on the Reporting tab to see your site’s analytics overview. It takes Google up to 12 – 24 hours to start providing you with the awesome site stats that you need.
Analytics reporting overview screen
Google analytics is a must have for every blog, so get it now. If you have any questions then feel free to ask in the comments. If you like this article, then please share it with your friends on twitter and facebook.